Ready...Set...Launch: myLoupe.com

Becomes The World's Newest Online Stock Picture Source

CHICAGO, April 11, 2005 - MyLoupe Inc. today announced the launch of its full service online stock image library, myLoupe.com (http://myloupe.com). The company will market its service to professional photo researchers, graphic designers, advertising agencies, publishers and other consumers of high quality

Brian Heston of myLoupe Inc.

"Our goal is to be both customer-friendly and contributor-friendly," said Brian Heston, President and Founder of myLoupe Inc. "Eight years as a creative director provided me with innumerable insights into what picture buyers want, and twenty years as a photographer gave me a perspective that is sympathetic to image creators. To the best of my knowledge, we are leading the industry in percentage of net sales proceeds returned to contributors, as well as in providing options to control and manage their image libraries."

Professional picture buyers will find myLoupe.com's search system fast and easy to use. Registered users can save images to "lightboxes" which can then be shared with colleagues via e-mail. Online licensing through a secure payment gateway makes all of the site's images available for immediate purchase and download. And, myLoupe offers unparalleled variety in both traditional Rights Managed and Royalty Free licensing models.

For customers short on time, myLoupe offers personalized service via e-mail or a toll-free 800 number. In addition, the "Image Request" feature allows registered users to broadcast a request for a hard-to-find subject matter to myLoupe's network of contributors in 38 countries. Photographers then respond by uploading images that match the request to a "Request Lightbox" where the user can review the selection, download comp files, and license and download a final selection.

"A number of our contributing photographers have expressed strong interest in responding to these requests, and it's just one more way in which we can meet our dual goals of going the extra mile to fill our customers' needs while simultaneously maximizing the opportunities for our photographers to get their images into the stock marketplace," noted Heston.

MyLoupe launched http://myloupe.com on March 10, 2004 in "beta mode" while it grew its contributor base and image library. "Now, with over 50,000 images online and almost 300 contributors around the globe, we are ready to step into the marketplace. We're adding 5 - 10,000 new images a month, and the breadth, depth, and overall quality of our collection improves daily. The international scope of our contributor base adds additional value and unique content for the North American market," commented Heston.

With photographers having more choices than ever in how they distribute their pictures, Heston set out to offer a compelling reason for them to sign on to myLoupe. "We offer something called the "mySite Program" which enables a myLoupe contributor to link his or her website to myLoupe almost transparently. To the customer, it looks like a website that is unique to the contributor, as it only has their images, but it also has myLoupe's e-commerce features, so that the user can license and download the images. And, the contributor earns a hefty 85% royalty on the resulting transactions. Thus, contributors can leverage their existing client bases by using mySite as another tool for growing their businesses. And, we're quite excited to have an agency version of mySite nearing release in the very near future."

For additional information regarding myLoupe, contact Brian Heston via e-mail or phone 773-779-6800.

High resolution press release photos and copies of this release in both Word and PDF format are available at http://myloupe.com/news/pr.php

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